The company presents to the market, this Monday (25), a hub with customized commercial plans
With an eye on this year’s Black Friday, one of the main commercial dates of the year, Globo will make available to the market, starting this Monday (25), a hub containing tracks of content, data, research insights, and commercials.
The plan was designed on top of customized solutions with the objective of giving more freedom to the advertiser in the construction of strategies. Thus, as the company itself states, the idea is to ‘offer a Globo Friday for everyone’, which encompasses options that will value the small to the large advertiser.
“We expanded this year’s project in all dimensions, offering a modular package, which gives greater freedom for each brand to choose where to advertise and for pocket sizes”, says Valéria Soska, commercial director at Globo. “With that, we expect to have an edition with even more growth for Globo and opportunities for our business partners”, she adds.
The hub’s content tracks are made up of different videos, presented by company executives, and will be available on demand. The environment presents information about the company’s shoppable ecosystem and services focused on conversion, data and performance intelligence tools, as well as Globo’s premium formats, both for linear and digital environments.
Expectation is good
Among the data provided by the company is the ‘Consumer Thermometer’ survey, which reveals that 50% of consumers intend to buy a product during Black Friday, 3% higher compared to the previous year.
With a cut of class A, this number is even higher, reaching 65%. The survey, which heard 2,000 Brazilians, all with internet access, from classes A, B and C and from all regions of the country, also points out that among the categories with the highest purchase intention on the date are clothes and accessories (20 %), electronic devices (15%) and grocery shopping (14%).
Sporting goods appear soon after, with 12% of purchase intentions, taking into account that, exceptionally this year, the main trade date will be held shortly after the start of the World Cup.
