In a speech, a Johnson&Johnson executive said that self-regulation remains a safe path
Held this Monday afternoon (25), at the Renaissance hotel, in São Paulo, Sergio Pompilio’s inauguration as the new president of Conar (National Council for Advertising Self-Regulation) brought together some of the market’s top executives.
Sandra Martinelli and Nelcina Tropardi, executive president and president of ABA (Brazilian Association of Advertisers), Luiz Lara, president of ABap (Brazilian Association of Advertising Agencies), Gilberto Leifert, former president of Conar, among others.
Elected on the 5th, Sergio Pompilio will remain in office for the next two years, replacing João Faria Netto, who was in charge of the entity since 2018. A single slate in the election, the board will have Eduardo Simon, Paulo Tonet Camargo and Marcelo Rech as vice president. -presidents, and Cristiane Camargo and Daniela Gil Rios as directors.
Edney Narchi and Juliana Nakata Albuquerque follow, respectively, as executive vice president and director of procedural monitoring and coordination of the ethics council.
In his speech, he emphasized that more than 30% of the new board of directors are women, and said that diversity – in all aspects – must always go further.
“And there is no doubt that this board and council will be attentive and seeking inclusion in diversity and the basis for the validity of their positions for the future. It is an open environment for dialogue and the construction of a more transparent market, including”, he said.
In addition, Pompilio highlighted the importance of self-regulation. “In a changing and sometimes wild environment, self-regulation remains a safe path, in which we must persist and trust in the name of the past and the future because once again society always wins when it self-regulates”.
In an exclusive interview with PROPMARK, published today, the executive said that, among the challenges of the new mandate, are the influencers. Pompilio said that the ‘phenomenon’ brought to the activity “generally young people who did not have a structured knowledge of advertising and self-regulation”.
“Given this reality, we created the Advertising Guide for Digital Influencers, with information that allowed influencers, agencies and advertisers to maximize their potential, respecting the recommendations of advertising ethics”, he says.
