The singer Luísa Sonza, who has more than 28 million followers on Instagram, appears for the first time, as a brunette, on her social networks. With the power of treatmentMatch Science Reconstructionlaunch of the Boticário hair expert brand, the singer surprised everyone with a brunette lace.
For the partnership, O Boticário used extremely damaged real hair in order to give birth to the effectiveness of the products and, thus, rebuild the brunette lace strands in a healthy way so that the singer could style and use it according to her personality. “Laces are great allies of changes and translate some feelings and thoughts.
Even with all the road routine, concerts and trips, my hair messes with my self-esteem and, as much as I uselaces e mega-hairI always look for products that provide the best results to my hair, which needs special care as it undergoes so many changes”, reinforces the artist.
The Match Science Reconstruction line was developed in Grupo Boticário’s laboratories to treat extreme damage to all types of hair and carries a combination of innovation and science. For this unprecedented appearance of the singer in her brunette version, the brand collected real hair, which was extremely damaged, and was reconstructed with a treatment carried out with the items of the line, composed of shampoo, conditioner, hair mask, hair ampoule and leave-in. .
All products have an exclusive formula with high performance assets for immediate, scientifically proven results. The result was a lace made of restored and healthy hair, so that Luísa could use it in her style.
Luísa still stars in a campaign signed by GUT São Paulo, an independent global agency, on the launch of products composed of exclusive formulas combined with high performance actives, which bring immediate results for all hair types, scientifically proven. The video was produced by Surreal Hotel Arts and published on the official social networks of O Boticário, check out the campaign in full.
Julia Mota, Creative Director of GUT São Paulo, who carried out the O Boticário action, comments:
“The idea was born to end the myth of scissors and prove that, with Match Science, it is possible to restore damaged hair and transform hair without solution into a lace worthy of celebrity.”
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