Gui Cavalcanti will lead a team of 30 comms, media and business intelligence professionals
Wieden+Kennedy São Paulo announced Gui Cavalcanti as the new Head of Connections, Media & Data.
Cavalcanti will lead a team of 30 comms, media and business intelligence professionals, responsible for brands such as Nubank, Uber, Prime Video and Nike.
“W+K has always been a reference in the media, it was one of the first creative agencies to understand the importance of having people with this profile in leadership, knowing how much this adds to creativity and, consequently, to efficiency for clients. is one of the few creative agencies with media/comms in all offices in the network”, said the executive.
The professional has over 18 years of experience in the advertising market and has even worked at W+K, when he was Young Lions Brasil for his work with Nike.
Cavalcanti’s arrival completes W+K’s leadership, made up of André Gustavo (Managing Director), Felipe Ribeiro (Executive Creative Director), Patricia Gaglioni (Head of Integrated Production), Vinicius Theodoro (Design Director), Camila Hamaoui ( Group Account Director), Thiago Perin (Head of Social), André Troster (Head of Strategic Planning) and Luciano Tagliaferri (Head of Finance).
“It is an honor to welcome back Gui, a talented professional committed to making creativity applied to the business”, added Andre Gustavo, managing director of Wieden+Kennedy.
