It doesn’t matter what day of the week it is, when there’s a football match for the favorite team, everyone stops to watch. And when there is the possibility of being together with friends and family, the emotion is even greater. Now can you imagine being able to have this experience inside the Maracanã? Because Zé Delivery, the largest beverage delivery application in Brazil, and Brahma, Maraca’s official beer, will make this moment a reality! The brands will give a fan and five friends the opportunity to watch a game at Camarote Brahma with all expenses paid in the “Maraca is yours” promotion.
To participate is simple: ZéLover just buys six or more units of Brahma Double Malt 473ml on the Zé app from July 25th and use the MARACACOMBRAHMA coupon when completing the purchase. The promotion is valid until August 26, only for residents of the state of Rio de Janeiro, and consumers can participate as many times as they want. The winner will have the possibility to choose a match later this year to watch (between September and October, according to the options offered by the brands), and will have all the travel to the stadium and food and drinks in the box guaranteed.
Thais Azevedo, CMO at Zé Delivery, comments:
“Zé Delivery is the biggest partner for Brazilian fans who enjoy their favorite football match on television at home, and now they will also be with him for an incredible experience like this in a stadium as symbolic as Maracanã. After all, sports fans can always count on Zé to have access to their cold drink, which arrives quickly and at a great price when, how and where they want.”
The Brahma Cabin was reopened in May of this year and has a special decoration, beer wall with four taps, twice the size of the stadium’s conventional cabins and great views of the field. In addition, of course, to open food and drinks, including Chopp Brahma, which can be enjoyed by the winner and their friends.
Julia Chavez, regional marketing coordinator RJ/ES at Ambev, says:
“Since the reopening, illustrious personalities have passed through the space and now the consumer can also be our guest to cheer for their team at heart in a unique way. This is the first initiative of the Brahma Maraca platform, which aims to bring the public closer to the stadium and will feature many new features throughout this year.”
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