A Brahma, group brewery Ambev, joined the country duo, João Bosco and Vinícius, to create an initiative in the entertainment world: the Sertaneja Brahma Parade. The purpose of the action is to bring the fans of your favorite artists, showing unique and exclusive moments from their careers.
A webseries reveals the side beyond the two singers’ stages, with situations that the public is not used to seeing. The project follows the duo’s passage through four cities in the interior of São Paulo: Ribeirão Preto, Bauru, Barretos and São José do Rio Preto. At each stop, the artists meet guests and friends for relaxed conversations, with barbecue, fun and lots of music. All journeys in the web series were carried out by a private driver, reinforcing the warning that if you drink, don’t drive.
The first episode, recorded in Ribeirão Preto, features musical participations by Guilherme & Benuto, Neto & Vinícius, Gaby Violeira and Roby & Roger. Rodeo announcer Adriano do Vale, digital influencer Renato Sertanejeiro and roast chef Helô Palácio are also present.
“Increasingly, we are creating and bringing unique and different content to people, especially when we talk about the sertanejo universe. Our initiatives in the sertanejo universe are already recognized by the public and become bigger every year, always with the aim of bringing artists and fans even closer together. And, this time, it’s no different”, highlights Paolla Pio, Regional Marketing Manager at Ambev.
The country duo also gave their testimony about the initiative:
“This project has something very important: allowing special meetings and praising friendships, in addition to bringing people together to enjoy Brahmosidade, this characteristic of Brahma’s creaminess that matches every moment”, says Vinícius.
João Bosco still completes:
“This is something really cool! Even in periods when we need to be more secluded, Brahma was present there and made situations much better, whether in barbecues, birthdays, fishing… This characteristic makes everything even more special, because it brings people together”
The Parada Sertaneja seeks to bring the public closer to the artists, revealing their little-known sides. It is worth remembering that, only in 2021, the brand already presented consumers with the Brahma Backstage, with Jorge e Mateus, the Papo de Brahmeira and the music Baldinho, with Simone and Simaria, and the new season of Arena Brahma.
Check out the first episode on YouTube and Brahma.
Brahma also offers barbecue with João Bosco and Vinícius
If Brahma has increasingly brought people closer to their idols, there is nothing better than providing a unique encounter with their favorite artists. Thus, the brand created a perfect promotion for João Bosco and Vinícius fans: the opportunity to enjoy a barbecue with the duo, with the right to take four companions. To do this, all you have to do is buy 15 units of any Brahma product, register on the website, get your lucky number and hope. The weekly draws are still valid for barbecue kits or guitars signed by the duo. The initiative is valid until 12/26.
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