The film was created by Content Studio Nestlé, Ogilvy’s in-house agency at Nestlé
Celebrated this Tuesday (26), Grandparents’ Day inspired Nutren Senior, a Nestlé brand, to launch a film about the relationship between grandparents and grandchildren. “Nutren Senior Grandparents Day” escapes the traditional concept and brings real stories of grandparents and grandchildren who tell the importance of their relationships throughout life.
For the construction of the narrative, the brand selected grandparents and granddaughters with remarkable affective relationships and recreated a childhood photo to show that the relationship and love are continuous and true even over time.
The film also invites audiences to be inspired and pay homage to their grandparents by recreating childhood photos. The best consumer photos will be shared on Nutrin Senior brand Instagram.
The photographs were taken by photographer Marcos Alberti. The film was created by Content Studio Nestlé, Ogilvy’s in-house agency at Nestlé, in partnership with Nestlé Nutren Senior, and was produced with the support of film maker Alex Batista Filho.
Datasheet
Agency: Ogilvy
Client: Nestlé
Campaign: Nutrin Senior – Grandparents Day
Approval: Samantha Bull, Marina Asfora, Thiago Cesar
Executive production: Juliana Bastos
DCs: Valeria Desideri and Rafael Lemos
Attendance: Indra Sestini
Editor: Jessica Azevedo
LD: Alexandre Romão
CS: Paula Garcia
CM: Eat Eleuterio
Photographer: Mark Alberti
Direction: Alex Batista Filho
Production: Lucas Zalla
Images: Nicolas Ongarato, Lucas Guimarães, Alex Batista Filho
VFX: Leonardo Simões
Editing and Finishing: Alex Batista Filho
PR: Raphaela Brito
