Motul opened its first concept space in Brazil, in the Vila Olímpia region, in São Paulo.
The space is located at Union Motorcycles premium motorcycle store and, according to the press release, aims to strengthen the consumer’s bond with the brand.
“We want to achieve, in retail, the impact positioning that Motul has in digital channels and competitions. In partnership with partner stores that are a reference in their segment, such as Union Motorcycles, we want to expand our reach throughout the country”, stated Matheus Marins, Communication and Brand Manager at Motul Brasil.
The brand’s expectation with the initiative is that customers perceive the fit between companies. “Being associated with a company like Motul and being the first store to have the brand’s concept space is extremely gratifying for us. For Union, this partnership demonstrates the care we have taken, over these 14 years as the company, with our main asset, the customer. Our objective, together with Motul, will be to provide the best experience in every way”, declared Carlos Vallone Jr., owner of Union Motorcycles.
