Agency will be responsible for the regionalization and brand communication strategy
W3haus won the Jameson Irish account, a brand that is part of the Pernod Ricard portfolio. The new communication of the brand in Brazil presents the concept ‘Jameson é Junto’, developed by W3haus from the global creative proposal.
The idea, according to the agency, is to highlight the multisensory experience that the drink offers, bringing the brand and the consumption of the drink closer to moments of fun.
W3haus will be responsible for the brand’s regionalization and communication strategy for the year, from campaign development, activation coverage and relationship with different layers of influence, such as waiters, bartenders and content creators.
“We continue to lead brands that know the importance of talking to their audiences and understanding where they are. We are thrilled with this variety of initiatives that Jameson brings to the new campaign, with a strategic look at digital”, says Rafael Macedo, CEO of W3haus.
