Agency wants to offer a ‘sustainable marketing’ cost to companies
Foodtechs, edtechs, fashiontechs, and companies from other segments, started to enter Bullet’s radar, which created a model aimed at startups. The idea, in principle, is to offer a marketing cost, which the agency calls sustainable, for the stage at which these companies are.
Called Bullet 4 Equity, the initiative is a mix of service provision that involves not only the agency’s internal resources, such as creation, planning, channels and production, but also partnerships with investment funds and management consulting with board members plugged into a model of club.
“As if it were an incubator, but in this case Bullet is providing the six services in exchange for the company’s equity”, said Fernando Figueiredo, Bullet’s CEO. The six services to which the executive refers are Physical & Digital Branding, MKT department, Business and Opportunity Mapping, MkT and Engagement Creation, Virtual Board Member and Execution & Tracking.
Also according to Figueiredo, the service is provided in exchange for a minimum remuneration, ‘more equity’, from the company and all those involved in this marketing consultancy participate in this management club. “Fee applied but discounted from 0 to 100% according to valuation, scope,” he said.
Figueiredo also stated that Bullet’s bet that branding and lead generation and conversion strategies are fundamental for companies that need to ‘prove their thesis’.
This market has the potential for vertical growth as it involves not only communication industries. Furthermore, in the innovation space where Bullet set up its operation, we are surrounded by startups and companies focused on innovation, he said.
Currently, the program works with two startups and negotiates with seven others. The proposal that we decided to build two years ago was to recreate an agency that our client wants, in order to be faster, more digital, more connected, said Bullet’s CEO. The market today is more democratic and more accessible, and our role is also to create engagement with creativity, which is as important as attracting funding, he added.