Discovery+ called Fabio Jr. and Marcia Sensitiva to comment on the spin-off of ’90 Days to Marry’ – detail: wedding dresses. In the action, created by Social Tailors, the two comment on the most classic scenes of “90 Days to Get Married” as a warm-up for “90 days: back to the track”, an unprecedented and exclusive attraction on the streaming platform, where former participants of the reality show , who had their relationship unsuccessful, return in search of a new love.
The idea is for marriage experts to use all of their relationship knowledge to comment on a react video. Involving the characters present in the spin-off, the excerpts from the original series watched by the duo were chosen together with some of the biggest fans of “90 Dias para Casar”, generating genuine interaction with the Brazilian community.
“Márcia and Fábio Jr. are captivating, interesting and extremely connected with the theme of the “90 Days to Marry” franchise. Uniting this duo around such an emblematic launch, with good humor and a good dose of reality, was a perfect marriage”, said Alexandre Knebel, Discovery’s marketing director in Brazil.
Datasheet
Agency: Social Tailors
Client: Discovery / discovery+
Planning: Marcos Bossolani and Renan Bajester
influence marketing: Gabriel Luchetti, Gabriela Teixeira, Luna Araujo and Raquel Neves
Creation: Maria Eugenia Bofill and Mario Constantino
producer: Calf Films
Direction: Cyro Barros, Gabriel Gomes Pignataro and Hamilton Mathias
Customer Approval: Stéphanie Concistré, Laura Pereira, Alexandre Knebel, Diego Lopez, Natan Barros, Amanda Rozenblit, Tamara Cortez and Juliana Clorado
