With the campaign “New Ragazzo Surprises that nobody expected”, signed by Media.Monks, the chain wants to stop being a place for fast food
Ragazzo is presenting its brand repositioning. With more than 30 years in the market, the chain wants to stop being a fast food place to offer customers a relaxed atmosphere, with a more informal service and a reformulated menu.
The agency behind the campaign “New Ragazzo Surprises that nobody expected” that marks the new moment of Ragazzo is Media.Monks.
“With images in the best foodporn style, in a super neat production and with special attention to the details of each dish, we brought to the campaign the best of Ragazzo: its new recipes,” said Paulo Asano, creative director at Media.Monks .
The films will be broadcast on several channels, such as TV Globo, TikTok, YouTube, Instagram and Facebook and are intended to reach more than 120 million people.
Ragazzo brings a differential to the casual dining category, we achieved the superior quality of the products present in the category, practicing a competitive price, but still with concern and care from the raw material, production process and finalization in store, said Bruna Saraiva, Director of Talents and Strategy at Ragazzo.
The chain also invests in offline media, in TVs that are located in commercial elevators and banners in shopping malls in So Paulo.
