The Meu Pai Only on Farfetch campaign starring actor Jonathan Azevedo and rapper DonCeso
Farfetch has launched its Father’s Day campaign, which has as its motto the question: what makes your father unique?
In partnership with GQ magazine, the company reinforces the platform’s curatorship and exclusivity in a communication that celebrates street style alongside great Brazilian artists, actor Jonathan Azevedo and rapper DonCeso.
“In this campaign, we connect the FARFETCH pillars to a male public’s sense of belonging to our universe. And all this with the partnership of a magazine that is a world reference in fashion and content related to the interests of the male universe”, said Debora Capobianco, Director of Farfetch Marketing Latam.
In the pieces of the campaign “Meu Pai Only on Farfetch”, the artists wear pieces from Off-White and Palm Angels, brands of the New Guards Group (NGG), an incubator for new brands and talents in the fashion industry, recognized for boosting talents such as Virgil Abloh and Heron Preston. Since 2019, Farfetch has held the majority of the group, reinforcing its role in building the brands of the future and the platform responsible for selling the brands in the country.
As part of the campaign, Farfetch will also present a series of content on its digital channels such as photos, videos and interviews with the creators who star in the action.
