The campaign, signed by Labof, features 15”, 30” and 45′ videos, which will be published on social networks and broadcast in traditional media.
Outback Steakhouse is launching its new institutional campaign with the motto “With what clothes am I going to?”. The campaign, signed by Labof, invites people to return to face-to-face meetings.
For activation, the brand worked with several digital platforms and a team of 10 TikTokers, such as Camilla Rocha, Mah Tavares and Mc Soffia.
The film shows the moment of choosing which look to wear to leave the house to have fun and celebrate life in an Outback Moment, in addition to having original music. The campaign also invites people to perform a dance challenge on social media.
“With TikTokers and #ChallengeOutback, we seek to do a very strong action in digital to reinforce, in an interactive and creative way, a new world of possibilities for more moments in our restaurants,” said Renata Lamarco, Marketing Director at Bloomin Brands, the holding group. of the Outback Steakhouse brand in Brazil.
The film features versions in 15”, 30” and 45” and will be present on Instagram, Facebook, Youtube and TikTok, where the challenge videos with #ChallengeOutback will be posted.
In traditional media, the campaign is broadcast on open and closed TV, cinemas, radios, urban furniture, bus shelters, street clocks, subways and digital trams in So Paulo and Rio de Janeiro.
The campaign concept creation strategies, authorial music and films are signed by LabOf, the offline media strategies by Santa Clara, the social and online media strategies by Ampfy and Public Relations by JeffreyGroup.
