Initiative created by T&P powered by Mirum is part of a beta project for media formats in football broadcasts on Amazon Prime Video
Based on the concept ‘You’re not you when you’re hungry’, Snickers changed the score of the game between Fortaleza and Fluminense, held this Thursday (28), for the quarterfinals of the Copa do Brasil. The score of the match was changed for a few seconds, time for Tiago Leifert to intervene.
Exploring new formats with the vehicles and the media team is something creation loves to do. The Absurd Scoreboard is exactly that. We see an excellent opportunity to draw attention and connect Snickers with an audience that loves to comment on games, said Filipe Matiazi, creative director at T&P.
The initiative was created by T&P powered by Mirum (a partnership between the London agency and Mirum for the service of Mars in Brazil), Amazon Ads and Mars.
Technical sheet:
Title: The Absurd Scoreboard
Cliente: Snickers – MARS
Agncia: T&P powered by Mirum Agency
CEO: Robson Ortiz
Creative Director: Filipe Matiazi
Creative Coordinator: Victor Keiti
Operations Coordinator: Amanda Oliveira
Creation:: Thiago Gabardo, Rafael Rudnicki and Daniel Mota
Customer Service Director: Patricia Rogoski
Customer Service Manager: Daniele Lara
Account Executive: Juliana Teixeira
Contedo: Ana Joo, Camila Schmitz, Daniela Maccio and Vanessa Vieira
Social Intelligence: Jaqueline Lopes and Fabola Cebrian
Motion Graphic Supervisor: Bruno Reynaldo
Motion Designer: Igor Feitoza and Felipe Zanella
Approval: Gustavo Varandas and Fernando Loureno
Amazon Ads: Celia Goldstein and Andre Coiro
Prime Video: Antonio Forjaz, Joe Mesquita and Dimitri Radio
Agncia VOA: Otto Frossard