The NIVEA MEN project experience a new beat signed by Leo Burnett / One Touch
Nivea Men launched its new fragrance from the Deep line, the Nivea Men Deeo Beat, along with a campaign starring streamer Gaules and musician Papatinho.
In the project, which was called NIVEA MEN try a new beat, signed by Leo Burnett / One Touch, the brand challenged the music producer to transform the beats of Gaul’s heart into a new beat.
For this, Nivea invited the streamer to a live at the end of May to play Counter Strike while having his heart rate monitored by a frequency meter.
The song was released later, in a new live where Nivea Men Deep invited Papatinho, Gaules and consumers to listen to the new song and experience the new fragrance.
Nivea Men always seeks to go further in the way of communicating with its audience and this time, it surprised by connecting the game to music in an unusual way, showing that the emotion of the game can go beyond and become a music beat, explains Ligia Mendes, Creative Experience Director , by Leo Burnett/One Touch.
The song is available on Spotify and featured a teaser video released in June.
