Partnership between the brands aims to expand the project to boost the democratization of running in Brazil
Olympikus’ Bota pra Correr, which has already provided experiences for those passionate about running in the Pantanal, Alter do Cho and Jalapo, this year with stages in Chapada dos Veadeiros and So Miguel dos Milagres. To reinforce the experience and enhance the performance of the participants, the movement has the partnership of Probitica, a brand of the Supley Group.
The approximation between the brands occurred when they realized a great connection in the challenge of democratizing high-tech and quality products for runners, experiencing experiences, getting to know people and places and because they are 100% Brazilian brands betting on ESG practices and accessible performance.
Probiotica’s endurance products will be present in all workouts and races. In addition, cross selling activations are planned in the DTC of both brands, creating real benefits for their consumers, cross-selling content, among others. Probitica prepared investments of 160 thousand reais to activate the partnership.
Olympikus and Vulcabrs are benchmarks for good practices for us and embarking on a movement like Bota pra Correr reinforces our commitment to being increasingly closer to providing access to quality sports supplements and being daily allies of amateur athletes from all over Brazil, explains Mariane Morelli, scia-founder of the Supley Group.
