The Refloresta campaign, made by Ampfy and which marked the entry of singer Gilberto Gil in Tik Tok, was considered one of the main musical moments of the platform in 2021. The song was created for the actions of Instituto Terra.
According to the note sent to the press, the partnership with the platform generated more than 117 million videos in support of the campaign and raised enough to plant 300 thousand trees. The repercussion of the action increased the number of actions for Instituto Terra by 49,000%.
Other highlights disclosed by Tik Tok were the actions of Setembro Amarelo, with #AMusicaSalva, by the singer Emicida, which showed the importance of music as an object of healing; Pabllo Vittar with the #LivreParaSer action; and #NaMinhaPelePreta for the month of Black Consciousness.
On Instagram, Refloresta engaged more than 200 influencers and reached more than 6 million people, in addition to having a great repercussion in the national and international press, adding more than 200 records. In spontaneous media, the campaign totaled more than 5.3 million dollars.