Seasoning brings memory. In the same way that it transforms a recipe, it can put everything at risk.
Rodrigo Hilbert is in the new campaign Seasoning at all the same, from Kitano. The campaign created by Mestia communicates Hilbert’s renewal as an apprentice of herbs and spices used by the General Mills brand.
Seasoning is a very important thing in my life, whether on television, in the family, in food. Seasoning brings memory. In the same way that it transforms a recipe, it can ruin everything. That’s why it’s so important to know it very well to be able to use it in the best possible way. And in the kitchen, despite the many techniques and theories, the best way to know if something works or not is testing it. Without fear. And of course, always with quality ingredients. For me, food without seasoning is unimaginable!, says Hilbert.
After producing a series of three videos talking about natural processes of harvesting, storage and production, the Kitano intern is now going to explore colors, aromas and flavors.
Since 2019, Kitano has been developing solid work focused on educating Brazilian consumers in the world of herbs and spices, a very new and fascinating territory. Each year, we explore a different asset, meeting direct consumer demand, as determined by market research, explains Gssica Sponchiado, Kitano’s marketing manager.
LinkedIn, Instagram, Facebook, TV, merchandising and activations in the programs Mais Voc, from Rede Globo, and Fausto na Band and Masterchef, both from Rede Bandeirantes, in addition to a website and content generated by micro-influencers, publicize the action, which is part of the platform let’s temper, created in 2019.
