In the last week, an institutional video by Ambev began to be broadcast on national network, with narration by actress Taís Araújo, in which the company recounts its initiatives to contribute to the sustainable development of the country and the use of renewable energy to supply 100% of your Breweries. The material is part of the Renewable Energy campaign and aims to provide the public with more information about the company’s sustainable projects and reinforce its commitment to promoting actions that contribute to the reduction of greenhouse gas emissions.
The journey of low carbon savings in Ambev’s operations began almost 20 years ago, with a focus on reducing consumption of electricity and steam, and more efficient management of resources in general. Since then, the company has consistently made progress in its sustainability goals and commitments, with public goals for 2025, and ambition to achieve net zero by 2030 in direct operations and by 2040 including the value chain.
The work was signed by the Africa agency, one of the largest in the country in the advertising segment, considered the third most creative agency in the world in 2021, according to WARC. The content will be broadcast on TV channels across the country for four weeks and on digital for five weeks.
Check out the video:
Alexandre Costa, Corporate Marketing Director at Ambev, says:
“When we talk about climate action, sometimes we think of something very far away, but today we know it’s closer than we think. Therefore, we publicly communicate the socio-environmental commitments assumed by the company with Brazilians and with the entire ecosystem involved in this journey. This campaign appears to give visibility and inspire on the construction of a new possible future, a more sustainable future, which is one of Ambev’s main purposes.”
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