The campaign, made in partnership with Druid, starring influencers Sofia Spain, Rakin, BrTT, Cherry Felps and Patriota
Samsung launched the campaign for Neo QLED Gaming TV QN90, the TV that was made with a focus on the gamer audience, this Monday (1).
The campaign, made in partnership with Druid, stars the influencers Sofia Spain, Rakin, BrTT, Cherry Felps and Patriota and features a film that shows the potential of television in different scenarios such as a console games room, a gamer room with PC games and a mounted caming cave with PC and console gaming options.
Other content inspired by the main trends of digital platforms are also planned, with TV as the protagonist, in addition to the strategy with the squad of 14 Samsung influencers, who will use TV in presentations of livestreams and other digital content until the end of the year.
The choice of influencers was made from a very detailed curation, with the main objective of creating a pool of influencers capable of talking to different audiences within the gamer universe. In this way, we have a well-diversified team, from Pro Players, former leading players on the scene, to soft players and lifestyle influencers, said Rodrigo Menezes, digital marketing manager at Samsung Brazil’s Consumer Electronics division.
