New video from the “Zerando a Cidade” campaign shows cars from the game racing through traditional spots in the capital of São Paulo
Playstation is releasing the new video of the campaign “Zerando a Cidade” to celebrate the arrival of Gran Turismo 7, the eighth title of the franchise that is celebrating 25 years this year.
In the video, the cars in the game warm up their engines and step on the accelerator in traditional places in the city, such as Praça Charles Miller, Avenida Paulista, the Estaiada Bridge that gives access to Marginal Pinheiros and the Capuava Race Track, in Indaiatuba, in the interior of So. Paul.
The new campaign is a brand action that seeks to bring its great titles closer to the real world and people’s daily lives.
This is the brand’s second video that mixes games with reality. The first was Horizon Forbidden West, when Aloy left the virtual world to explore So Paulo and visit tourist attractions, such as Edifcio Martinelli.
