Created and developed by TikTok, the network’s hub to have content produced by artists from the label
TikTok, in partnership with Warner Music Brasil, launched a diverse content hub about rap and hip hop culture in celebration of National Rap Day week.
The contents can be accessed through #RapnoTikTok and it has a squad of artists that currently represent the scene, such as L7nnon, Papatinha, LongBeatz, Hariel and Blecaute, who will produce videos on the subject with the aim of conceptualizing urban culture and stimulating the gender consumption.
In addition to the artists, HipHopDX Brasil will participate in the project with educational content on the six pillars of the musical genre: rap, DJ, MC, beatbox, breakdance and graffiti.
“Each year, the Rap and Trap scene has been standing out in Brazil with breath, including to be alongside musical genres that have historically been dominant in Brazilian music. It is a very rich cultural expression, which brings very strong discourses about experience. let us take a look at these stories and help to maximize the reach of these messages”, stated Leila Oliveira, General Director of Warner Music Brasil.
The contents began to be published this Monday (1) and are now available on TikTok.