Podcast will have four episodes that will focus on the strength of people to ‘make it happen’
The partnership between Nubank and Emicida is yielding other results in addition to advertising campaigns and content production. Now, the rapper has become the presenter of the podcast made in partnership with the bank, called Chama.
The podcast aims to bring guests to talk about the strength of people to make it happen, a concept that goes along with the latest campaign launched by fintech, starring Emicida. The professional background of the artist and the guests will also be discussed.
“It’s really cool that you can sit and observe. My art, what I like to share with the world, is born from this, from this place of observer and exchanging ideas with people”, said Emicida at the podcast launch event.
The program premiered this Wednesday (3) and has four episodes and the first one brought singer Marina Sena as a guest. The episodes will be released every Wednesday and will be available on all audio platforms and on Nubank’s Youtube.
The next episodes will feature the presence of Adriana Barbosa, founder of Feira Preta; Ailton Krenak, indigenous leader, environmentalist, philosopher and writer and the Brazilian poet, Sergio Vaz.
“We understand content as a key to removing barriers and empowering people. For us, it is important to bring relevant conversations and topics that can impact people”, said Lucas Melo, Global Head of Content at Nubank.
Nubank is responsible for the creative project and promotion of Chama, while Laboratrio Fantasma, producer and record label of Emicida and his brother, Evandro Fiti, took care of the production, curation of the guests and scripting of the episodes.
“We put together a great team for this project and I am happy to be doing this project because we are creating a fact with a partnership that is symbolic and that will inspire other people to reproduce. to sit in a place of reference and be comfortable. We want to be challenged. We want people to be inspired by that”, added Emicida.
