Investment in data and AI will feed the three strategic axes that the company has defined in its evolutionary journey
In the process of transformation to become a technology platform, leaving behind the beverage company label, Ambev is investing in data and artificial intelligence to develop processes where technology is an intrinsic element at all points of the business.
The initiatives will feed the three strategic axes that the company has defined in this evolutionary journey. First, lead and grow the beverage category; second digitize and monetize the ecosystem; and third, to optimize the business, which includes actions to encourage the growth of partners as points of sale.
With the solutions, it seeks to create value for the companies that make up the company’s ecosystem, based on the understanding that the business model will change. Who will stand out who knows how to work better with data and AI to create value for consumers, improving the experience, personalizing. The expectation that this will accelerate a lot, said David Almeida, CTO of ABInbev, during Ambev tech&Cheers, an event held by the company this Wednesday (03).
Since 2017, the company has been strengthening the technology area. For example, it went from less than a thousand professionals to more than 5 thousand in 2022, a number also driven by the impact of the pandemic. Furthermore, it was during this period that the ecosystem gained new bodies. An example is Z Delivery, for the final consumer, which currently carries out an average of 150 million transactions per day.
Last year, Bees came, an ecommerce for points of sale that today receives 3 million orders per month and recorded an increase of 980 buyers throughout 2022, compared to a similar period last year. The platform became a marketplace and gathers more than 2 thousand products from other 20 retailers, such as M.Dias Branco, Po de Acar and Pepsico.
Bees Bank is connected to it, a payment solution that had 121,000 active users until June. According to data from Ambev, 58% of the points of sale have already used the payment term extension. For Almeida, in a country where credit is scarce and expensive, companies like Ambev can help leverage the business. We as a company are giving access to the point of sale so that we can grow together, he explains.
