During the match, Casas Bahia will provide offers that will be promoted within videos
Nobru and CB, from Casas Bahia, will face each other at Free Fire this Thursday (4), during a live commerce that will be broadcast on Youtube.
During the match, Casas Bahia will provide offers that will be promoted within videos, designed for the gamer audience.
“Live commerce is a new tool, still available in a few countries and used by companies and content creators that stand out on our platform and reach important audiences, such as the gaming universe. To have an idea, since 2019, the interest of The search on YouTube for gaming almost doubled. The return of Nobru to YouTube provided us with this space of trust, exchange and, why not, fun, for this novelty”, said Manuelle Pires, Partnership Manager at YouTube Gaming.
For Casas Bahia, it is like an upgrade to its online growth plan. After hiring Nobru as Creative Head of Games, joining an e-sports team, sponsoring the LBFF and becoming the first streamer of the metaverse, we are betting on yet another initiative that will help CB and Casas Bahia create an organic connection with the gamer audience, highlighted Gabriel Lima Ribeiro, Marketing manager at Via, which owns the brand.
