The campaign “Breathe and go with Coristina d PRO”, celebrates the brand’s new moment and shows the artist in her two facets: Lady Leste and Daniel Garcia
Coristina d now Coristina d PRO and to celebrate the novelty, the brand invited singer Gloria Groove to star in the campaign Respira and goes with Coristina d PRO.
The campaign, produced by Plpebra Contedo Original, shows the side of the artist that never stops, but also shows her Daniel side, who breathes and takes it easy before anything else.
To demonstrate the strength of the brand, its power and its new attributes, we used special resources, such as literally blowing up the Coristina d PRO packaging in a studio, in addition to highlighting the iconic three layers, which are synonymous with efficiency, quality and trust with the consumer, explained director Rodrigo Gameiro.
The campaign has several online and offline activations.
