Channels aimed at children are the most influential on YouTube Brazil. This is what a survey carried out by B2Gether shows, a company specializing in currency exchange operations for the monetization of creators, streamers and influencers who work on digital platforms.
Based on the ranking of Social Blade, a statistical site that compiles information from YouTube and other social networks, the survey points to the 10 most influential channels on Google’s video platform. The information refers to the month of July of this year.
Among the top 10 channels in the ranking, seven target children and pre-teens. In other words, children’s pages are among the most influential, according to Social Blade’s analysis and criteria.
But it is important to note that the number of views and subscribers are not the only factors analyzed. They are weighted with other indicators to gauge the degree of influence and to form a channel’s rating on the platform.
The most influential channels:
According to the CEO of B2Gether, Diego Zia, who specializes in exchange services for monetization in the online environment, channels that create children’s content on YouTube have become a tool for parents to both entertain and educate children, which may explain the Lots of views and subscribers.
“Today, parents use the video platform a lot to entertain their children with drawings, games, games and music. As much as there is content for all age groups on YouTube, it doesn’t surprise me to see these channels stand out in terms of audience and engagement”, he points out.
Photo: Galinha Pintadinha (Disclosure)
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