Levi’s new bet is on the retail concept called by the company Indigo. The goal is to deliver branded experience while maintaining current model billing results.
The new store, at the Anália Franco shopping mall, will offer an immersion in the Levi’s universe with the integration of physical and digital elements in the project, reinforcing the perspective of a mini-channel in sales.
The Indigo format is already present in key Levi’s points of sale globally, such as the SoHo store in New York, and it was based on the analysis of the customer experience there that the brand improved the new concept.
The main pillars of Índigo stores are to amplify brand values, based on the authentic expression of the lifestyle of those who use it, expand the retail experience, advance the commitment to sustainability and evolve the management model of the units.
According to the brand, the growth of the retail experience in the new format lies in providing the customer with forms of interaction that immediately captivate, having the store as a stage for the actions that the brand proposes in the purchase journey.
