To celebrate International IPA Day, brewery makes festival with concerts by Francisco El Hombre, Deadfish, Alex Albino and Chuck & the Crushes
Lagunitas will promote an event to celebrate the International Day of India Pale Ale on August 6th and 7th with free admission to the public.
The event, which will take place at the Radical Arena, in Vila Olmpia, will be climate-controlled in California and feature concerts by Francismo El Hombre, Deadfish, Alex Albino and Chuck& os Crushes.
The first two editions of Lagunitas IPA DAY were in drive-thru format, so we are very excited for our first live edition. So let’s celebrate not only the liquid, but also the vibe of its hometown of California. We are going to create what we call the most Californian IPA Day of all, on such an unusual day, as our brand, uniting everything we love, said Lucas Pires, marketing manager for Lagunitas in Brazil.
In addition to the shows, the event will also feature a gastronomic area where dishes from three restaurants will be sold. The space will also have a Californian area, where the public can take pictures and pose for caricatures with the dogs, a fair with several products from partner brands, a space for dogs and a skate park, for those with safety equipment.
