Coristina d, one of the main brands in the anti-flu market¹, changes its name to Coristina d PRO. To celebrate the news, the brand invited singer Gloria Groove to star in the campaign. “Breathe and go with Coristina d PRO”.
The films that have been on air since the 31st reveal the side of the artist that never stops, but also shows her Daniel side, who breathes and takes it easy, before anything else.
The production carried out by Pálpebra Conteúdo Original brings a new language to the brand, exploring elements to give a vibrant and intense tone to the advertising films.
“Behind Gloria, there is a Daniel side, who thinks and executes all the steps of Lady East before going on stage”, explains Gloria Groove, who also appears as Daniel in the films, which will have space both on television and in the digital environment. .
“These are two sides that do not cease to coexist. They are necessary so that everyone watching me has a full experience.”
The campaign highlights the new product Coristina d PRO, which shows its analgesic, decongestant and antiallergic power against flu and cold symptoms and which, now, also acts against rhinitis and allergies from 15 minutes². With a formulation that includes paracetamol, phenylephrine hydrochloride and chlorpheniramine maleate, Coristina d PRO relieves pain and fever, decongests and provides relief against runny nose and sneezing.
“To demonstrate the strength of the brand, its power and its new attributes, we used special resources, such as literally blowing up the Coristina d PRO packaging in the studio, in addition to highlighting the iconic three layers, which are synonymous with effectiveness², quality and trust³ with the consumer. ”, explains director Rodrigo Gameiro.
The union of the brand’s new formula, now more potent, with a striking figure like GG sought to give an authentic format to the production. The soundtrack was elaborated with nuances of crescents and silences to build the narrative.
“For me, it’s almost a mission to be creative, innovative and reinvent myself. Therefore, I am happy to bring to a campaign something that is always present in my daily life”, says GG, featured in the main music festivals in the country.
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post Gloria Groove debuts first Coristina d PRO campaign appeared first on DNEWS.
