One of the focuses of the brand is to encourage a more active life, according to an executive
Next week, Amstel Ultra Moments will take place, an event of the brand that mixes entertainment with physical activities outside the home. The event, which will take place on the 13th and 14th of this month in Vale do Anhangaba, will have a kind of sports arena, with a soccer field, climbing wall, trampoline, among others.
Vanessa Brando, marketing director for the Heineken Group’s mainstream beers in Brazil, says that the brand’s proposal is also to encourage consumers to have a more active lifestyle. By offering activities related to sport in an unusual way, in the heart of the capital of São Paulo, we present our concept that combines movement and fun, she said.
The event will be held in partnership with the Athens agency.
Held in partnership with the Athens agency, Amstel Ultra Moments
With Amstel Ultra, we came up with the proposal to encourage consumers to have an active lifestyle, but focusing on counting moments instead of calories burned. By offering activities related to sports in an unusual way, in the heart of the capital of São Paulo, we present our concept that combines movement and fun, comments Vanessa Brando, marketing director of the HEINEKEN Group’s mainstream beers in Brazil
