The agency was also responsible for the rebranding, naming, identity and brand launch strategy
PDG Incorporadora, Corretora, Urbanizadora e Corretora LTDA, a subsidiary of the publicly traded company PDG Realty, is now called Ix. developer.
The rebranding, positioning, naming, identity and brand launch strategy bears the signature of Gad.
Based on all the market research we carried out and with the image mapping with PDG stakeholders, we understood that the best strategy was to establish a narrative based on a story of transformation, which began in 2016. Based on this new narrative, we defined a positioning brand focused on building better experiences, said Luciano Deos, Founder and CEO of Gad.
According to Gad’, the insight for the new name came from the positioning. Ix is an acronym that stands for embodying experiences.
Based on the new brand, a new digital ecosystem was developed, which has a new corporate website, which was structured based on the attributes of the new brand, both in terms of visual design, functionality and content.
The ix. the translation of a new value proposition that we bring to the market. Through the intensive use of technology, we will transform the choice, acquisition and maintenance of the property into a simple, pleasant, innovative and transparent journey”, added Augusto Reis, president of the PDG Group.
The Ix. Incorporadora will also be present on social networks, with content developed for Linkedin, Instagram. PDG profiles remain active.
