According to the operator, the technology already works in the 96 districts of So Paulo and covers 91% of the population.
TIM announced this Thursday (4th) how the 5G operation of the operator in So Paulo will be, which was released this morning by Anatel (National Telecommunications Agency). According to the operator, the technology already works in the 96 districts of So Paulo and covers 91% of the population. To reach the numbers, the operator has 850 active antennas of the 1150 that it intends to implement in the city to support the service.
The capital is the fifth in the country to receive the connection, with implementation started by Brasília and followed by Belo Horizonte, João Pessoa and Porto Alegre. By the end of September, Anatel estimates that all capitals will have the technology.
To accelerate knowledge about the technology, the operator promises a robust advertising strategy. “Putting coverage is the first point, the second element is to make this very clear to our consumers, communicating on all channels. As of today, we have introduced a communication plan quite frequently in critical points of the city”, says Alberto Griselli, CEO of TIM, according to whom the operator has coverage well above the request by the regulatory body.
The company’s strategy is also to present a free offer of cloud gaming to users, as a way to stimulate the use of 5G and interest. “Today, anyone at Tim who has a 5G cell phone already has a download speed 10 times faster than 4G technology. Now, customers who want a new experience can try the first service that we are launching that cloud gaming “, explains the executive.
Initially free, the solution can become a product to be monetized by the company, according to Griselli.
The last pillar of the path designed by the operator to encourage the adoption of technology is the price of the devices, impacted by inflation and problems in the global supply chain. Currently, the country has a low number of compatible handsets, between 4% and 5%, according to data presented by TIM.
“Taking advantage of Father’s Day, putting together a portfolio of super attractive promotions for people to change their device and enter the 5G world. loyalty, goes to R$ 700.00”, he explains. The values refer to the most affordable products in the catalog of products currently marketed by the company.
