Created by Execution in partnership with the producers Trator and Carbono, the film aims to introduce the program to consumers
Samsung launched its first advertising campaign in Brazil focusing on Re+, the company’s global recycling program.
The campaign aims to introduce the program to consumers and demonstrate how the conscious disposal of large electronic products can prevent damage to the environment.
The 30” film, created by Execution in partnership with producers Trator and Carbono, shows consumers watching an old branded refrigerator leave a house and head towards the nearest recycling center.
At the end, the viewer will be able to scan a QR Code that will take him to the main page of the program, which explains how the products are collected, as well as the disposal and recycling processes so that the raw material is reinserted in the production chain. .
With this commercial, we aim to bring information to more and more people. In 2021, we recorded a 54% increase in the volume of electrical and electronic waste collected. In the first half of 2022, the growth was almost 190% compared to the same period of the previous year. This growth is mainly due to communication actions focused on the engagement of the final public, said Luiz Xavier, Senior Director of Customer Service at Samsung Brazil.
The new Samsung film focused on Re+ will be broadcast on closed television channels such as SporTV, Viva, Globo News, Multishow, GNT, Megapix, Universal, Studio Universal and Canal Brasil, in addition to digital media, which include the Samsung Brasil channel on Youtube and other social networks of the brand.
