Some things are better when bitter, but you only learn to like them with time, don’t you? Classic examples are: chocolate, coffee, wine and beer. It was with this in mind that Goose Island, a Chicago brewery, decided to bring the promotion “Goose Island takes you on the bitterest trip of your life”. The idea is to prove that bitterness can be wonderful when properly appreciated, with an exclusive experience that only Goose Island could offer.
To participate, interested parties must fill out a form on the official website. In the registration, there is a space reserved for the upload of a photo, with the theme GOOD BITTER MOMENTS. The photo should illustrate – with the help of a creative description of up to 140 characters – what this moment was. The most creative photo will be chosen, and the winner gets a full experience in Chicago, “The City of the Winds” where the Goose Island brewery was founded in 1988.
The promotion starts on August 4th and ends at 11:59 pm on August 25th, 2022, and the result will be announced on September 5th on the brand’s social media, @gooseislandbr. The trip takes place in October, and those interested must be over 18 years old to participate.
Eduardo Mahtuk, marketing manager of Goose Island in Brazil, tells:
“Working with the palate to appreciate bitterness is something that can bring new sensations and awaken our perceptions to new and incredible flavors. We strongly believe that, in a short time, the adjective bitter will have another meaning for people. Goose Island wants to be a part of this story and together with consumers, unlock new possibilities.”
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