‘Veste a Garra’ campaign sought to unite tradition, creativity, technology and sustainability
Symbolizing the Brazilian strength, Nike released the images of the shirt that the team will wear on the fields of Qatar, in this year’s World Cup. To develop the team’s new identity, Nike said it remained faithful to the team’s history, while combining tradition and creativity, technology and sustainability.
In the campaign, entitled Veste a Garra, the company brought the legends of the sport, icons of Brazilian culture, in addition to athletes of the new generation. The campaign features names such as goalkeeper Alisson Becker, players Richarlison, Rodrygo, Philippe Coutinho, Marquinhos, Matheus Cunha and Adriana, Olympic athlete Paulo Andr, former player Ronaldo, rapper Djonga, funk singer MC Hariel, streamers Gaules and Babi, judoka Rafaela Silva and Raphael Martins, leader of the Meninos Bons de Bola collective.
“For Nike, valuing football means honoring the athletes, youth and communities that defined it. The new collection of the Brazilian National Team celebrates the courage and creativity of a team that never gives up – a team that reflects the best of its own culture. of Nike innovation,” says Aaron Barnett, Nike Global’s senior product director for football apparel.
