Publicist will talk about his new book, “How to Make Decisions in a Changing World”
This Monday (8th), publicist Walter Longo will lead a lecture and chat with guests and those interested in knowing more about the content of his new book, “How to Make Decisions in a Changing World”. The meeting will be held at the Livraria Cultura do Conjunto Nacional, in So Paulo, starting at 7 pm.
With over 40 years of experience in multiple roles, Longo was one of those responsible for the process of implementing and expanding pay-TV in Brazil. He chaired ABTA (Brazilian Association of Pay TV) from February 2016 to December 2017, was president of Grupo Abril, where he was responsible for the media, graphics and distribution operations. In addition, he acted as a strategy and innovation mentor for Grupo Newcomm, the communication holding of Grupo WPP.
