Claw, noun: defined as the “firmness of mind or spirit – unshakable courage in the face of difficulties or dangers”. The word Claw has an additional meaning: it defines “the nail long, curved and pointed” of some animals, such as the jaguar, one of the main national symbols. On the field, Garra is about dribbling, pedaling, doodling, fighting and moving forward. Above all, the jaguar also represents Brazil’s style of play: as fierce as it is artistic. Inspired by the strength, spirit and resilience of the nation, Nike and the Brazilian Football Confederation (CBF) present the new collection symbolizing the “Brazilian Claw”.
Aaron Barnett, Nike Global Senior Product Director for Football Apparel, commented:
“For Nike, valuing football means honoring the athletes, youth and communities that have defined it. The Brazilian National Team’s new collection celebrates the courage and creativity of a team that never gives up – a team that reflects the best of Nike’s own culture of innovation.”
To develop the new identity for the Brazilian National Team, Nike’s design team remained faithful to the National Team’s history, while combining tradition and creativity, technology and sustainability. The result is a unique design that strikes a balance between displaying national pride, the country’s youth culture and innovation for performance. on the 8th of August. Already on August 12, the pieces arrive throughout the Brazilian market.
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