In addition to the logo, the channel also changed the TV news vignettes and the informative strips
With a graphic pattern, the inclusion of the yellow color and a more friendly, light and suitable logo for social networks, Globonews wants to bring the news as a protagonist with the channel’s new visual identity.
The new identity, produced by Globo’s internal team in partnership with Beeld Motion, will be officially presented on August 15th with a video recorded at Globonews’ studios, starring the broadcaster’s faces, such as Aline Midlej, Natuza Nery and Leilane Neubarth.
Now, Globonews will follow the same typography as other channels of the broadcaster, such as g1, gshow, ge and globoplay, all written with the Globobrand font and start using the word news in lower case, becoming more suitable for social networks and digital platforms. .
“Globonews underwent a brand repositioning and, through research, we realized that the brand needed to be a little lighter and closer to the public. We made an architectural adaptation of existing brands throughout the group. with a more objective and clean design that is in the service of the news”, explained Ricardo Moyano, Creative Director at Globo.
As mentioned above, one of the changes in the visual identity is the inclusion of the color yellow in the channel’s color palette. According to Moyano, the choice of color came to differentiate the channel.
“There are several brands that already use red, which is a feature of Globonews, but we needed to have a different touch and yellow brings a personality to the channel”, completed Moyano.
In addition to the logo, the vignettes of the TV news and programs of the channel were reformulated and the informational stripes now have softer tones, in the colors red, dark gray and light gray.
According to Daniela Mignani, director of Globo pay channels in sports, the new identity is intended to strengthen journalists, reporters, commentators and channel coverage.
“In two years of the pandemic, we were able to show how important it is to have a 24-hour channel, live with a journalism committed to the truth. Then we faced a challenge: how do we make information more and more protagonist? we worked within a visual program that could strengthen journalism”, explained the director.
