Mariana Demarche promoted to Group Account Director for PepsiCo, H2OH!, OUi, BMG and Rexona, while Juliana Passini attends Stellantis and Instituto Maria da Penha
Fbiz announced the return of Juliana Passini and the promotion of Mariana Demarche. As account group directors, the executives assume their new roles to strengthen the agency’s strategic work and transform customer relationships.
Juliana comes to lead the service of Stellantis and Instituto Maria da Penha, while Mariana (former account director) will be in front of PepsiCo, H2OH!, OUi, Banco BMG and Rexona. They will report directly to the CEO of Fbiz, Paulo Loeb.
Mariana Demarche has been in advertising for 14 years, has experience with digital marketing and full service campaigns. During her career, she worked in agencies such as W3haus, BETC, Mutato and attended brands such as Jeep, Unilever, PepsiCo, Mondelez, Hering, Peugeot.
Juliana Passini has previously worked at Fbiz and also worked at AlmapBBDO, Fala! and Fischer, working in the daily activities of advertisers such as Jeep, Tok&Stok, Gol Linhas Areas, Bradesco Seguros, Bayer, Ponto Frio and Lojas Marisa. She came from FCB Brasil, where she was the brand and business director.
