Films are being shown on the station’s programming schedule
The Band’s Father’s Day campaign brought testimonials from presenters and journalists from the house. The campaign was developed to be able, through the perspective of the parents who are part of the Band’s cast, to honor all the parents of Brazil.
Among the Band professionals who gave their testimonies are Edu Guedes, Jos Luiz Datena, Neto, Eduardo Oinegue, Joel Datena, Sergio Mauricio, Felipe Vieira, Milton Neves, Henrique Fogaa, Angelo Campos, Tatola, Dennys Motta, Elia Jnior, Joo Paulo Vergueiro, Ronaldo Giovanelli, Denlson, Fernando Fernandes, Reginaldo Leme, Velloso and Souza.
With 30-second and one-minute versions, the films entitled When I Became a Dad are being shown in between attractions.
We need to take love in this moment of much hard news and we want to include in the program this exchange of positive messages, which emanate kindness and good things. We want to show the professionals without badges, showing who they are as a person, a father and a human being, and what they think, explains Viviane Groisman, the broadcaster’s marketing director.