The partnership combined the functionality of the phone with the minimalist aesthetics of the businesswoman.
Beats and Kim Kardashian have teamed up to announce the first Beats Fit Pro collab, “Beats x Kim”.
To accompany the launch, Kim Kardashian stars in the official campaign “Beats x Kim”, which has both video and photos that are being published on the social networks of the brand and the businesswoman.
Kim brought her signature minimalistic to the first Beats Fit Pro collaboration. We’re excited to release the most innovative Beats in an all-new color palette for music fans and fashion lovers alike, said Eddy Cue, Apple’s vice president of services.
The partnership between the brand and the socialite combined the functionality of the headset with Kardashian’s minimalist aesthetic and is available in three colors: Moon (light), Dune (medium) and Earth (deep).
I wanted to break with the idea that headphones need to be colored to be authentic. This collaboration is special because it gives you the freedom to choose between being discreet or standing out, and Beats is known for creating products that show individuality, said Kim Kardashian.
