In addition to hiring and promotions, the agency announced the creation of the Influence Curatorship vertical
GUT So Paulo expanded the agency’s content department with internal promotions and new hires. Now, the area also has an Influence Curator vertical and a new BI director.
The Content department, led by advertising company Patrcia Moura and responsible for monitoring the development of ideas for the agency’s clients, now has Bruce Vital and Deyse Albiach as Content Strategy Managers and are now responsible for the strategic management of content production. , attentive to the objectives and results of each action.
The area of data analysis and insights for networks now has Tiago Storni as BI Director. Among his responsibilities, Storni will take care of the structuring of the vision, analysis and delivery of data from the brands’ content and from conversations that take place on social networks.
The department now also has a senior content strategist, Ester Vitkauskas, who will have the mission of contributing with actions that can generate spontaneous media, in addition to an Influence Curatorship vertical. Professionals João Pedro Branco, Jaqueline Lima and Aline Louise will be responsible, on this front, for the entire journey of influencers at GUT SP.
We are assembling a diverse, multidisciplinary team with different experiences, which expands our ability to be part of the conversations of the networks in an impactful way. Adding history and meaning to brand projects is part of the work we do, and we do it based on in-depth data analysis, which help us to follow precise paths, with excellent results for our clients, said Patrcia Moura, Head of Content at GUT So Paulo.
