Partnership aims to build a communication routine on the presenter’s social networks
Presenter Benjamin Back, known as Benja, resumed his partnership with FreeC and is now the brand’s content producer.
The partnership aims to build a communication routine on the presenter’s social networks and, every Monday, Benja will release short videos on his networks to comment on the bizarre moves of the last rounds of football in a frame called Cagadas da Rodada.
With the partnership, FreeC hopes to get even closer to the male audience passionate about sports, especially football.
Benja is one of the biggest references today in this segment and an old partner of FreeC. He was very important in popularizing the FreeC brand early on. No wonder Benja is now one of the most popular and credible football personalities in the country, said Guto Cunha, Marketing Manager at FreeBrands, creator of FreeC.
