The most awaited geek event in Brazil is back in person and promises to shake up the market. With a date set to take place between December 1 and 4, expectations are even greater with each day that approaches. But, to quench the thirst for novelties, Mercado Livre and Omelete Company bring, first-hand, some spoilers of what visitors will be able to see at CCXP 2022.
One of the great new attractions will be the Magic Market, a new shopping space, with CCXP experiences and attractions. The first edition of this space is sponsored by Mercado Livre. The area will have a variable theme with each edition and will bring a wide variety of products aimed at the geek universe that promises to elevate the visitors’ experience.
Fernanda Schmid, director of Field Marketing Mercado Livre and Mercado Pago, said:
“For the second year in a row we are sponsoring CCXP and we are still very happy with this partnership. Our proposal is to bring the products most sought after by the geek public on the Free Market, so that they can buy and receive them immediately or at home; in addition to opening space for small entrepreneurs to be with us at the event, which is totally in line with our purpose of democratizing commerce. And nowhere better than CCXP, the biggest pop culture festival in the world, to reinforce our main differentiators: variety, fast delivery and Guaranteed Purchase. We will provide an epic experience for the audience.”
For this year, Magic Market was designed with several instagrammable environments based on the Medieval Era. Considered one of the pillars of ‘Nerd Culture’, fantasy together with superheroes and fiction form works that figure in the imagination of many fans and shape ‘Pop Culture’. Titles like ‘The Lord of the Rings’ and ‘Game of Thrones’ have built a legacy in society and will be referenced this year. According to Pierre Mantovani, CEO Omelette Company:
“Magic Market innovates by expanding access to retailers and specialized sellers, with our product curation and a perfect mix for the event’s audience. We will have more than 30 stores including small collectors, entrepreneurs and publishers from the festival audience.”
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