According to the brandhouse, the Cuidar tudo concept connects with the breadth of offers of the 12 brands that are part of its portfolio
In partnership with FutureBrand, Flora presents its new institutional signature, Cuidar tudo. In addition to the tagline, new visual guidelines are being adopted to broaden the perception of reception and proximity. This concept connects with the breadth of offerings of our 12 brands, as we offer homecare and personal care solutions that help each person to take better care of themselves, emphasizes Priscila Boccia, corporate communication manager at Flora.
According to a survey by Opinion Box carried out exclusively for the company, for nine out of ten Brazilians, taking care of the environment in which they live also means taking care of the people with whom they share their lives, in addition to being a form of self-care. Flora’s movement follows the 12 brands belonging to the company: Francis, Minuano, Neutrox, Kolene, OX, Phytoderm, Albany, Karina, Assim, Brisa, Mat Inset and No Inset.
With a portfolio of more than 300 products and multichannel sales in the country, the brandhouse declared revenue of R$ 1.7 billion last year. With its products, Flora meets a variety of hygiene and protection needs, which is why it has the opportunity to play its role of expert in care for Brazilian families, with such diverse profiles, says Filippo Vidal, director of FutureBrand So Paulo.
