The brand also launched the Mais Mix, Mais Divers platform, which encourages consumers to combine the flavors of Fanta
Fanta announced the return of Fanta Maracuj after 10 years. This time, the soft drink becomes part of the brand’s regular portfolio.
The decision to bring the flavor back to the national market came from a survey carried out by the brand in Brazil, which showed that passion fruit was the next most desired flavor of the soft drink in the country.
In addition, the brand also launched the Mais mix, mais diverso platform, which encourages consumers to combine their favorite Fanta flavor with snacks and moments. For this promotion, the brand had Nosferotika and Ary Fontoura.
“We identified that consumers want to bring more color, diversity and fun to their days. That’s why we wanted to make Fanta the perfect partner for their needs and become a fun alternative to mix and bring color to their daily snacks,” said Javier Meza. , VP of Marketing at Coca-Cola America Latina.
Activations and launches of new flavors are part of the strategic expansion of the brand across Latin America.
