A Beats, Skol’s drinks brand, always brings trends to the market and the launches of 150bpm, GT and Zodiac, are proof of that. This time, the company wanted to show that it can go beyond the beverage category. In a partnership with Studio 35, a cosmetics brand, the two created a collection of nail polishes for the summer.
The 6 new colors have vibrant, metallic, sparkling, creamy and neon pigmentation tones, with matte coverage and shine in black light, and are also lead free. The novelty has innovative technology, with quick drying and a flat brush.
The collection was inspired by the drinks Beats GT, MINT e GINGER, and it already has the names: Já Born Pronta, Karaoke in the Room, Comes from DM, Msg pro Crush, Drinks Casamiga and Making Heat, and combine with the hottest season of the year.
“Studio 35 is extremely honored and happy with this partnership, which will bring all the communication from Beats, a super-loved brand in the Brazilian young-adult market. Our company is entering, precisely, to show the joy of drinks now translated into colors. We hope that these nail polishes will be a success in the summer”, he says Flavio Vergal, co-founder and marketing director of Studio 35 Cosmetics.
The launch is still in December and promises to gain strength with the resumption of events, which are part of Beats’ positioning, always bringing innovations and seeking to get closer to the public with dynamic and different actions.
“Our expectation is that consumers enjoy the summer with Beats in every way, whether with the drink, wearing our nail polish, or our clothing collection. Beats is a love brand and has an opportunity to go far beyond the liquid!” Marina Daur, Marketing Manager at Beats.
The collection can be purchased at the main points of sale, such as pharmacies and perfumeries, and also through e-commerce.
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