The brand will contribute with part of the image rights of the players to expand the female presence in video games
Guaran Antarctica took another step to help soccer players gain greater visibility in the gaming universe and is supporting the #BotaElasnoJogo movement.
To mark the movement, the players Tamires, Bia Zaneratto, Maria Eduarda, Adriana and Ary Borges entered the field with the movement #BotaElasnoJogo stamped on the shirt of the Brazilian women’s soccer team.
To reinforce the importance of bringing real faces and names to the virtual games, the brand will assume part of the image rights of the athletes who started #BotaElasnoJogo and bring initiatives that will help expand the movement.
See that no Brazilian player can be found in the games, a reflection of this lack of representation of the sport. We want people to be able to find their favorite players in the games, said Giuliana Cittadino, marketing manager for Guaran Antarctica.
Football games to date do not have avatars of our Brazilian stars. But here BR: if there are no mines in the game, we put them there in other games too. Create your player avatar and post with #BotaElasNoJogo. Let’s bring more visibility to women’s football. pic.twitter.com/KK30CJ3Cnz
— Guarana Antarctica (@guarana) August 9, 2022
The initiative brought together important figures in women’s football such as player Formiga, Jully Silva (Palmeiras), Maiara Lisboa (Internacional), Juliete (Corinthians), Nicole Ramos (Atltico Mineiro), Gisele and Maria Eduarda (Flamengo) and Fabiana Guedes (Santos) .
The project also brought to the discussion characters from the gaming universe, such as Wendell Lira, Carol Docha, Marielle Mariano and Stephanie Santos, who brought tutorials teaching people how to create personalized avatars of Brazilian players in games.
